{"product_id":"9780973933321","title":"LOGO Theory: How Branding Design Really Works","description":"\u003cp\u003eThe famous identity designer Ivan Chermayeff said of Logo Theory, \"at last somebody actually understands what identity design is all about and how it is accomplished.\"\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e•\u003c\/strong\u003e Learn why certain corporate identities have been used for decades, some for more than half a century, and still look contemporary, while others look dated and tired in only a few years.\u003c\/p\u003e\u003cp\u003e• There principles of identity design that don’t change, principles that transcend fad and fashion.\u003c\/p\u003e\u003cp\u003e• Discover the four different kinds of corporate identity concepts and how that can help you generate more and better identity concepts\u003c\/p\u003e\u003cp\u003e• Learn visual techniques that can turn a common concept into an uncommon, even remarkable identity.\u003c\/p\u003e\u003cp\u003e• Avoid the Seven Deadly Sins of Logo Design.\u003c\/p\u003e\u003cp\u003e• Learn all these things without years of fruitless trial and error.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWith clear, real world examples, all of this is provided in Logo Theory: How Branding Design Really Works. You’ll see with your own eyes concepts and principles not found in any other book on branding design.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAnd they work.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Elfstone Press","offers":[{"title":"Default Title","offer_id":47035296022768,"sku":"9780973933321","price":22.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780973933321_p0.jpg?v=1763872222","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780973933321","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}