{"product_id":"9780974251141","title":"Secrets of the Softer Side of Selling, Second Edition","description":"Whether you're early in your career or an old pro, authors Don and Lois Crawford show you how to achieve your goals-even if you never believed it was possible. If you're new to sales, or you own a business and have finally figured out that your job title really includes \"sales director\" or \"sales rep,\" this book could be the flat-out best book you'll ever read.\u003cp\u003eSecrets of the Softer Side of Selling, Second Editionis laid out in easy-to-read chapters. Each chapter has an exercise section to help you practice the skill or technique. There are proven self-evaluation drills that challenge you to increase your strengths and overcome your weaknesses. Here's what you'll learn:\u003c\/p\u003e\u003cp\u003e• The \"secret\" six-step sales process\u003cbr\u003e• Simple ways to build rapport\u003cbr\u003e• How to discover the prospect's budget\u003cbr\u003e• Simple buyer behaviors to watch for\u003cbr\u003e• When to make a sales presentation\u003cbr\u003e• When to stop selling\u003cbr\u003e• How to make cold calls fun\u003cbr\u003e• How to handle the competition\u003cbr\u003e• How to manage customers for life\u003cbr\u003e• When to fire your customers\u003c\/p\u003e","brand":"Marketing Idea Shop","offers":[{"title":"Default Title","offer_id":49952587907312,"sku":"9780974251141","price":19.97,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780974251141","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}