{"product_id":"9780974333144","title":"The Step-By-Step Guide to Build Your Brand: 16 Steps for Creating and Maintaining an Unforgettable Business","description":"If you're looking for straight talk on branding-what it is, what it isn't, and how it's done-this book is for you. \u003cp\u003eBranding your company takes more than adding a logo. This book walks you through how to:\u003c\/p\u003e\u003cp\u003e* Build a memorable brand identity\u003c\/p\u003e\u003cp\u003e* Create strong messaging that connects with customers\u003c\/p\u003e\u003cp\u003e* Identify and communicate your differentiators\u003c\/p\u003e\u003cp\u003e* Attract customers who share your vision\u003c\/p\u003e\u003cp\u003eTo create a brand, you need to project a vision and reputation worthy of loyalty. Use the sixteen steps in this book to build your brand, and transform your business into a strong competitor that will attract the target customers you've been searching for.\u003c\/p\u003e","brand":"Wicked Sassy","offers":[{"title":"Default Title","offer_id":47035368800496,"sku":"9780974333144","price":17.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780974333144_p0.jpg?v=1763880580","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780974333144","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}