{"product_id":"9780974499659","title":"IdeaSpotting: How to Find Your Next Great Idea","description":"\u003cbr\u003eThe next big idea is out there—You just have to know how to spot it\u003cp\u003eCreativity is crucial to business and design success. How do you unleash bursts of creativity, increase occurrences of spontaneity and ultimately find great ideas? Through anecdotes, interviews, quotes, tips, creative exercises and success stories from the biggest corporations in the country, author Sam Harrison shows you how to think outside the box—then throw away the box for good. You'll be encouraged to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eListen and observe\u003c\/li\u003e\n\u003cli\u003eStep outside your daily routine\u003c\/li\u003e\n\u003cli\u003eExplore through travel\u003c\/li\u003e\n\u003cli\u003eFind ideas in nature\u003c\/li\u003e\n\u003cli\u003eBreak out of ruts\u003c\/li\u003e\n\u003cli\u003eLearn from mistakes\u003c\/li\u003e\n\u003cli\u003eGet past the surface\u003c\/li\u003e\n\u003cli\u003eConnect existing ideas\u003c\/li\u003e\n\u003c\/ul\u003e Busy professionals CAN learn how to peek under the mundane to find the magical, to find insights rather than information, and to learn what makes their clients laugh, cry, scream—and ultimately buy.\u003cp\u003e\u003c\/p\u003e","brand":"Machillock Publishing","offers":[{"title":"Default Title","offer_id":47013499699440,"sku":"9780974499659","price":14.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780974499659_p0.jpg?v=1763876880","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780974499659","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}