{"product_id":"9780974501741","title":"Brand Is Destiny: The Ultimate Bottom Line","description":"\u003cp\u003eWritten for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company’s purpose and direction —\u003cem\u003e and is, therefore, its destiny and ultimate bottom line\u003c\/em\u003e.\u003c\/p\u003e\u003cp\u003eCEOs and entrepreneurs will learn why:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eSears went from leader to loser\u003c\/li\u003e \u003cli\u003eIBM's revenues shrank 19 quarters in a row\u003c\/li\u003e \u003cli\u003eApple's new spaceship HQ will kill its brand\u003c\/li\u003e \u003cli\u003eUnions impede the success of value-based healthcare\u003c\/li\u003e \u003cli\u003ePolitical correctness is a brand-killer\u003c\/li\u003e \u003cli\u003eBeauty is not in the eye of the beholder\u003c\/li\u003e \u003cli\u003eTrump almost lost the election\u003c\/li\u003e \u003cli\u003eSuper Bowl advertising is a total waste of money\u003c\/li\u003e \u003cli\u003eMillennials are bad for business.\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003eAny chief executive who ignores or dismisses my advice in \u003cem\u003eBrand Is Destiny\u003c\/em\u003e will subject his or her company to a journey of aimless drifting and eventual crashing.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"MHR Enterprises","offers":[{"title":"Default Title","offer_id":49785425133808,"sku":"9780974501741","price":24.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780974501741","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}