{"product_id":"9780974501765","title":"Brand Is Destiny: The Ultimate Bottom Line","description":"\u003cp\u003eWritten for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company’s purpose and direction —\u003cem\u003e and is, therefore, its destiny and ultimate bottom line\u003c\/em\u003e.\u003c\/p\u003e\u003cp\u003eCEOs and entrepreneurs will learn why:\u003c\/p\u003e \u003cul\u003e  \u003cli\u003eSears went from leader to loser\u003c\/li\u003e  \u003cli\u003eIBM's revenues shrank 19 quarters in a row\u003c\/li\u003e  \u003cli\u003eApple's new spaceship HQ will kill its brand\u003c\/li\u003e  \u003cli\u003eUnions impede the success of value-based healthcare\u003c\/li\u003e  \u003cli\u003ePolitical correctness is a brand-killer\u003c\/li\u003e  \u003cli\u003eBeauty is not in the eye of the beholder\u003c\/li\u003e  \u003cli\u003eTrump almost lost the election\u003c\/li\u003e  \u003cli\u003eSuper Bowl advertising is a total waste of money\u003c\/li\u003e  \u003cli\u003eMillennials are bad for business.\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003eAny chief executive who ignores or dismisses my advice in \u003cem\u003eBrand Is Destiny\u003c\/em\u003e will subject his or her company to a journey of aimless drifting and eventual crashing.\u003c\/p\u003e","brand":"MHR Enterprises","offers":[{"title":"Default Title","offer_id":47127463493872,"sku":"9780974501765","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780974501765_p0.jpg?v=1763886302","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780974501765","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}