{"product_id":"9780974945248","title":"Entrepreneurial Insanity in the Sign Business: When Doing the Same Things Do Not Produce Different Results...","description":"This book will move you, the owner of a small sign business, into an entrepreneur's mindset. \u003cp\u003eYour definition of \"sign business\" will be altered forever. It will shift your motivation from making a living, to developing an asset. Written with the assistance and input from some experienced industry veterans, including Beth Gillispe, Skip Grant, Rick Williams and Randy Bowles, it is a \"how to\" book on achieving the ultimate goal of every entrepreneur: having a business that runs itself so the owner can focus on more important things - like growing.\u003c\/p\u003e","brand":"enSanity Press","offers":[{"title":"Default Title","offer_id":47009706737904,"sku":"9780974945248","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780974945248_p0.jpg?v=1763879399","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780974945248","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}