{"product_id":"9780976462422","title":"The Recession-Proof Business: Lessons from the Greatest Recession Success Stories of All Time","description":"Why Do Some Companies Thrive In A Recession, While Others Die?\u003cp\u003eVictor Cheng, a former McKinsey consultant and marketing expert for the Fox Business Television Network, led a major research project to find the answer to this provocative question. \u003c\/p\u003e\u003cp\u003eAfter analyzing 12 US recessions spanning 136 years, this research uncovered dozens of startup companies that thrived during the economic chaos of their day.\u003c\/p\u003e\u003cp\u003eDiscover how in the midst of a major recession Federal Express, Disney, Hewlett-Packard, UPS, Coors, and others opened their doors as one- and two-person businesses-and grew to become Fortune 500 giants.\u003c\/p\u003e\u003cp\u003eWhy did these businesses prosper, while thousands of others failed? What made the difference?\u003c\/p\u003e\u003cp\u003eUnintentionally, they all followed the same winning \"formula\"-four simple rules that allowed them to survive and thrive, while others died.\u003c\/p\u003e\u003cp\u003eDiscover these timeless rules in The Recession-Proof Business and follow in the footsteps of the greatest recession success stories of all time.\u003c\/p\u003e","brand":"Innovation Press","offers":[{"title":"Default Title","offer_id":49832583233776,"sku":"9780976462422","price":16.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780976462422","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}