{"product_id":"9780978537135","title":"Turn Eye Appeal Into Buy Appeal","description":"This award-winning book is loaded with samples and eye-popping tips to show entrepreneurs and non-designers how to create eye-catching graphics and compelling content for business cards, postcards, flyers, websites and book covers. Whether you're a small business owner, student or administrative assistant, you will learn what makes a good logo, how to pick harmonious colors, how to employ good branding techniques, how to create organized and attractive layouts and slide presentations and much more.\u003cp\u003eIt has:\u003c\/p\u003e\u003cp\u003e• Over 200 full-color illustrations\u003c\/p\u003e\u003cp\u003e• Details appreciated by people with tight deadlines\u003c\/p\u003e\u003cp\u003e• Hundreds of techniques to reinforce your strategies\u003c\/p\u003e\u003cp\u003e• Tips for writing persuasive copy that \"hooks\" customers\u003c\/p\u003e\u003cp\u003eThe book is organized in 11 sections:\u003c\/p\u003e\u003cp\u003e• Good Marketing Requires Good Design\u003c\/p\u003e\u003cp\u003e• Make Visual Elements Memorable\u003c\/p\u003e\u003cp\u003e• Writing Persuasive Content and Making it Flow\u003c\/p\u003e\u003cp\u003e• The Best Typography for Design and Readability\u003c\/p\u003e\u003cp\u003e• Laying Out Your Pages with Style\u003c\/p\u003e\u003cp\u003e• Design Solutions for Specific Projects\u003c\/p\u003e\u003cp\u003e• Working with Digital Imagery\u003c\/p\u003e\u003cp\u003e• The Role of Color in Your Design\u003c\/p\u003e\u003cp\u003e• Getting Graphics Files Ready to Print\u003c\/p\u003e\u003cp\u003e• Answers to Your Printing Questions\u003c\/p\u003e\u003cp\u003e• Resources\u003c\/p\u003e","brand":"MacGraphics Services","offers":[{"title":"Default Title","offer_id":47035435057392,"sku":"9780978537135","price":22.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780978537135_p0.jpg?v=1763888300","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780978537135","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}