{"product_id":"9780978721107","title":"The Best of MarketingNPV, Vols. 1 \u0026 2","description":"\u003ci\u003eBest of MarketingNPV Journal Volume 1 \u0026amp; 2\u003c\/i\u003e is a compilation of three years worth of articles, case studies and interviews from MarketingNPV Journal. The publication features insight, advice, and solutions to a broad spectrum of marketing measurement challenges. Best of MarketingNPV Journal Volume 1 \u0026amp;2 provides information on the design and implementation of effective and efficient marketing measurement systems including topics such as: Developing Marketing Dashboards, Building a Measurement Process, and Linking Brand Investments to Bottom-Line Results. Also featured is insight from some of today’s leading thought leaders in the area of marketing measurement.","brand":"MarketingNPV LLC","offers":[{"title":"Default Title","offer_id":47016870641904,"sku":"9780978721107","price":27.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780978721107_p0.jpg?v=1763884555","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780978721107","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}