{"product_id":"9780978732103","title":"Getting The Most From Your Yellow Pages Advertising","description":"The completely-updated third edition of the classic 'bible of Yellow Pages advertising.\" Expert answers, based on the latest research, to all the questions Yellow Pages advertisers ask-and to those they never ask but should.\u003cp\u003e. How much should I be spending?\u003cbr\u003e . What kind of ads should I have?\u003cbr\u003e . How big should those ads be?\u003cbr\u003e . What headings should I be under?\u003cbr\u003e . What directories (print and\/or online) should I be advertising in?\u003c\/p\u003e\u003cp\u003eHow important is ad placement? What about color? How can I make cheaper ads work for me? How can I be sure my Yellow Pages ads are working?\u003c\/p\u003e\u003cp\u003ePlus a complete step-by-step program for developing ads that get the call-even when surrounded by page after page of ads all selling the same thing.\u003c\/p\u003e\u003cp\u003eAs TIME magazine says, \"Barry Maher has helped thousands of small businesses get the most effective and cost-effective Yellow Pages advertising possible. [He's] easily the most widely respected consultant, speaker, writer on the subject.\"\u003c\/p\u003e","brand":"Barry Maher \u0026 Associates","offers":[{"title":"Default Title","offer_id":49836364464368,"sku":"9780978732103","price":19.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780978732103","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}