{"product_id":"9780978732134","title":"No Lie","description":"Selling Power magazine says, \"To his powerful and famous clients, Barry Maher is simply the best sales trainer in the business.\"\u003cp\u003eSell far more, sell it faster, sell it easier.\u003c\/p\u003e\u003cp\u003e• Win customer trust instantly, by telling the whole truth about a product.\u003c\/p\u003e\u003cp\u003e• Transform negatives into powerful selling points.\u003c\/p\u003e\u003cp\u003e• Compare your product's shortcomings to a competitor's strength and come out on top.\u003c\/p\u003e\u003cp\u003e• Prove to your customers how perceived negatives translate into superior performance and greater satisfaction. \u003c\/p\u003e\u003cp\u003eAnd what does Selling Power say about NO LIE: TRUTH IS THE ULTIMATE SALES TOOL? They call it \"a bestseller waiting to be discovered.\" Discover it today.\u003c\/p\u003e","brand":"Barry Maher \u0026 Associates","offers":[{"title":"Default Title","offer_id":49785276924144,"sku":"9780978732134","price":19.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780978732134","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}