{"product_id":"9780978780302","title":"In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism","description":"\"In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. Its theme is that the social and economic criticisms of advertising are false because they are based on a false philo­sophic and economic world view. Only an alter­native world view can refute the charges and put forth a positive moral evaluation of advertising¿s role in human life. The author defends advertising because it appeals to the rational self-interest of consumers for the rationally selfish, profit-making gain of the capitalists.\"","brand":"TLJ Books","offers":[{"title":"Default Title","offer_id":47023860285680,"sku":"9780978780302","price":16.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780978780302_p0.jpg?v=1763880487","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780978780302","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}