{"product_id":"9780978921842","title":"Lost in Translation: A handbook for information systems in the 21st Century","description":"Do you speak \"business\" or \"IT\"? Perhaps you speak a little of both. In today's connected world, where business and IT are fused, chances are that if you're a business or IT executive, or someone working to transform a business, you speak a little of both. \u003cbr\u003eBut what if there was a \"third\" language? A common language that was natural for both \"business\" and \"IT,\" straightforward enough to use, yet sophisticated enough to work in today's connected world? What if such a language only comprised a handful of words? \u003cbr\u003eWith such a language, the \"loss in translation\" between the business and IT would happen less, because both would be using the same language. With such a language, \u003cbr\u003ebusiness outcomes and transformations would become much more achievable. This handbook describes what this language is-the language of Information Systems for the 21st century.","brand":"Evolved Technologist","offers":[{"title":"Default Title","offer_id":47020830949616,"sku":"9780978921842","price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780978921842_p0.jpg?v=1763880597","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780978921842","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}