{"product_id":"9780979004209","title":"Your Opinion Doesn't Matter: It's Your Customer's Opinion That Counts","description":"This book demonstrates a simple and proven Market Analysis Positioning (MAP) System designed to develop growth strategies that help small businesses accelerate their sales and share. The MAP System has one purpose-to strengthen your market position by analyzing the voice of your customer. If you are a small-business owner, startup, or entrepreneur-anyone with marketing or sales responsibilities-this book can help you deal with the unrelenting pressure of growing your business. The premise is simple: A great idea, product, or service isn't enough to survive in today's competitive marketplace; to truly thrive, you need to accept the fact that it's your customer's opinion that counts. This book melds the process of strategic planning with the practice of marketing. It is a practical and somewhat irreverent how-to guide that demonstrates the MAP System. A proven system designed to help grow your enterprise, it has been thoroughly researched and refined through hundreds of real-world business situations.","brand":"MarketingAtlas Publishing","offers":[{"title":"Default Title","offer_id":47009702543600,"sku":"9780979004209","price":22.33,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780979004209_p0.jpg?v=1763879988","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780979004209","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}