{"product_id":"9780979782619","title":"Full Throttle Aviation Marketing","description":"\u003cp\u003eThe Definitive Guide on Aviation Marketing Written for owners, principals and senior managers interested in growing their aviation business through powerful and practical marketing. \u003cbr\u003e\u003cbr\u003eThis book provides a step-by-step process to develop and implement a comprehensive marketing and branding program. It shows you how to harness the power of marketing to grow your business - large or small. Learn the marketing techniques used by large, successful corporations and how to apply them to your business. \u003cbr\u003e\u003cbr\u003eThe information is presented in clear, easy-to-understand language with numerous supporting visuals and anecdotes. \u003cbr\u003e\u003cbr\u003eDiscover everything you need to develop an effective marketing campaign that will increase sales and grow your aviation business: - How to create a brand that adds significant value to your business \u003cbr\u003e• How to position your company to compete and win in the marketplace \u003cbr\u003e• How to choose which marketing tools and tactics are best for your business \u003cbr\u003e• How to develop a strong creative message that will turn prospects into buyers.\u003c\/p\u003e","brand":"Cipriano, Rocco","offers":[{"title":"Default Title","offer_id":47023956492528,"sku":"9780979782619","price":14.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780979782619_p0.jpg?v=1763880758","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780979782619","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}