{"product_id":"9780979796135","title":"Heavy Hitter Sales Psychology: How to Penetrate the C-Level Executive Suite and Convince Company Leaders to Buy","description":"The biggest challenge facing salespeople today is securing meetings with C-level executives (CEO, CFO, CIO, etc...) and convincing them to buy. Based upon extensive interviews with more than 500 C-level executives, Steve Martin's Heavy Hitter Sales Psychology; will help you understand how C-level executives think, how they communicate, and how to adapt your use of language to match executive decision makers'. Martin provides language-based strategies that enable your message to rise above your competitors' and impactful psychological suggestions that compel executives to take action.","brand":"TILIS Publishing","offers":[{"title":"Default Title","offer_id":47076258185456,"sku":"9780979796135","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780979796135_p0.jpg?v=1763889365","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780979796135","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}