{"product_id":"9780980187618","title":"The Product Specialist Handbook","description":"The Product Specialist Handbook is a step by step look at how to become a great Product Specialist (PS). How well a PS is trained can mean the difference between the success and failure of a product that needs public acceptance. Simms and Bob Thomas offer their years of product knowledge and experience in dealing with the public in this informative handbook, which translates into a simple point by point guide that will enable you or your staff to explain and promote your product to an otherwise uninformed public, and transform them into customers.  ","brand":"Southern Book Club","offers":[{"title":"Default Title","offer_id":47035640905968,"sku":"9780980187618","price":9.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780980187618_p0.jpg?v=1763883103","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780980187618","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}