{"product_id":"9780980411287","title":"Power Marketing: An Aussie Guide to Business Growth","description":"\u003cp\u003eIn Power Marketing, author Jennifer Lancaster explores over \u003cstrong\u003e60 ideas\u003c\/strong\u003e for marketing your small business or online enterprise. Bootstrap your best foot forward with advice on:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eBusiness Planning\u003c\/li\u003e \u003cli\u003eFacebook Marketing\u003c\/li\u003e \u003cli\u003eVideo Production tips\u003c\/li\u003e \u003cli\u003eSales Conversion and Up-selling\u003c\/li\u003e \u003cli\u003eProduct Marketing\u003c\/li\u003e \u003cli\u003eCopywriting and Defining a USP\u003c\/li\u003e \u003cli\u003eWebsite Essentials\u003c\/li\u003e \u003cli\u003eSEO\u003c\/li\u003e \u003cli\u003eOutsourcing\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003eTo save you from costly or ineffective advertising, this book explains how to create a distinctive edge through thought leadership and business writing.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe ideal reader is a business owner who needs some practical advice on how to create better marketing and a bunch of proven ideas to help grow a profitable business.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Power of Words","offers":[{"title":"Default Title","offer_id":47029414527216,"sku":"9780980411287","price":15.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780980411287_p0.jpg?v=1763886296","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780980411287","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}