{"product_id":"9780980855982","title":"How to Write Perfect Press Releases: Grow Your Business with Free Media Coverage (2nd Edition)","description":"Today's journalists are struggling to cover more with fewer resources, which means there are great opportunities for those who can make a timely pitch in the right way. In this guide for first-time press release writers and public relations professionals alike, Steven Lewis breaks down the press release transaction, showing you how to write a press release that will get attention. \u003cp\u003eAs a journalist or publications like the \u003ci\u003eFinancial Times\u003c\/i\u003e and \u003ci\u003eEsquire\u003c\/i\u003e, Steven Lewis received thousands of press releases. As a consultant to global corporations, he has written press releases that led to media coverage around the world.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eHow to Write Perfect Press Releases\u003c\/i\u003e puts all that experience in your hands and shows you how to do the same.\u003c\/p\u003e","brand":"Taleist","offers":[{"title":"Default Title","offer_id":47034625556720,"sku":"9780980855982","price":15.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780980855982_p0.jpg?v=1763882209","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780980855982","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}