{"product_id":"9780981912608","title":"Value Prop","description":"CUT THROUGH THE CLUTTER AND CONNECT WITH YOUR BEST BUYER\u003cp\u003eValue Prop shows you how to build razor-sharp marketing messages that showcase the truly new, useful and exciting qualities of your product or service, and win business in the process!\u003c\/p\u003e\u003cp\u003eTechnology industry veteran marketer, sales professional and consultant-coach,\u003cbr\u003eJose Palomino, offers fresh insights into the critical tasks of creating powerful value propositions that stand out in the marketplace. With eye-opening examples of successes that embody the \"I3\" factors of innovation, indispensability and inspiration-and some notable failures that didn't-Value Prop will change how you bring products and services to market.\u003c\/p\u003e\u003cp\u003eValue Prop offers new ways to create, diagnose and improve your value proposition to ensure you deliver your most effective message to your best audience.\u003c\/p\u003e","brand":"Cody Rock Press","offers":[{"title":"Default Title","offer_id":49988786880752,"sku":"9780981912608","price":15.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780981912608","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}