{"product_id":"9780981960876","title":"What's Your Hook? (B\u0026W)","description":"This book is for anyone who has to give a presentation and wants to make certain that their message sticks with their audience. (Ideal for salespeople.)\u003cp\u003eSo whether you're presenting in a conference room, a classroom or to a congregation, you'll find creative ideas in here that you'll be able to use anywhere, anytime.\u003c\/p\u003e\u003cp\u003eKevin Carrol shows you how to use stories, analogies, props and a whole lot more in order to:\u003cbr\u003e1. Grab your listener's attention.\u003cbr\u003e2. Make your message easy to understand.\u003cbr\u003e3. Turn vague concepts into concrete ideas.\u003cbr\u003e4. Make you more persuasive.\u003cbr\u003e5. Get your message to stick!\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e(This is the black \u0026amp; white version of the book.)  \u003c\/p\u003e","brand":"KJC Communications","offers":[{"title":"Default Title","offer_id":47009967309040,"sku":"9780981960876","price":12.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780981960876_p0.jpg?v=1763883335","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780981960876","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}