{"product_id":"9780981994536","title":"The Secret Green Sauce: Best practices used by actual companies successfully growing green revenues including \"how-to\" case studies on pricing, branding and marketing to consumers seeking \"cost less, mean more\" solutions.","description":"Dr. Letitia Wright Book Review:\u003cbr\u003eRoth provides \"...a different way to thinking about the green market. Need a human resources plan? He covers it. Need to engage your CFO? He covers it. Need a strategic plan? He covers that too! Roth lays it out, easy to understand and use. This book is a great start to your 'green education.\"","brand":"Synthesis Group, Incorporated","offers":[{"title":"Default Title","offer_id":49808004940016,"sku":"9780981994536","price":19.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780981994536","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}