{"product_id":"9780982072202","title":"KnowThis: Marketing Basics","description":"KnowThis: Marketing Basics 2nd edition offers detailed coverage of essential marketing concepts. This very affordable book is written by a marketing professor and covers the same ground as much more expensive books while offering its own unique insights. The book takes a highly applied approach including offering over 150 real-world examples.\u003cp\u003eThe new edition includes enhanced coverage of numerous new developments and how these affect marketing including social networks, mobile device applications (\"apps\"), neuro-research, group couponing, smartphone payments, quick response codes, to name a few. The new edition also features expanded coverage of globalization, Internet and mobile networks, consumer purchase behavior and much more.\u003c\/p\u003e\u003cp\u003eThe book is ideal for marketing professionals, students, educators, and anyone else who needs to know about marketing. \u003c\/p\u003e\u003cp\u003eSupported by KnowThis.com, a leading marketing resource.\u003c\/p\u003e\u003cp\u003eContents: \u003cbr\u003e1: What is Marketing? \u003cbr\u003e2: Marketing Research \u003cbr\u003e3: Managing Customers \u003cbr\u003e4: Understanding Customers \u003cbr\u003e5: Targeting Markets \u003cbr\u003e6: Product Decisions \u003cbr\u003e7: Managing Products \u003cbr\u003e8: Distribution Decisions \u003cbr\u003e9: Retailing \u003cbr\u003e10: Wholesaling \u0026amp; Product Movement \u003cbr\u003e11: Promotion Decisions \u003cbr\u003e12: Advertising \u003cbr\u003e13: Managing the Advertising Campaign \u003cbr\u003e14: Sales Promotion \u003cbr\u003e15: Public Relations \u003cbr\u003e16: Personal Selling \u003cbr\u003e17: Pricing Decisions \u003cbr\u003e18: Setting Price \u003cbr\u003e19: Managing External Forces \u003cbr\u003e20: Marketing Planning \u0026amp; Strategy\u003cbr\u003eAppendix: Marketing to the Connected Customer\u003c\/p\u003e","brand":"KnowThis Media","offers":[{"title":"Default Title","offer_id":47009967898864,"sku":"9780982072202","price":20.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780982072202_p0.jpg?v=1763883482","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780982072202","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}