{"product_id":"9780982072233","title":"Knowthis: Marketing Basics, Third Edition","description":"KnowThis: Marketing Basics 3rd edition offers detailed coverage of essential marketing concepts. This very affordable book is written by a marketing professor and covers the same ground as much more expensive books while offering insights not found in other books. \u003cp\u003eThe new edition includes enhanced coverage of numerous new developments and how these affect marketing including marketing analytics, social media influencers, remarketing, voice-activated assistants, virtual reality testing, to name a few. The new edition also features expanded coverage of globalization, digital networks, consumer purchase behavior and much more.\u003c\/p\u003e\u003cp\u003eThe book is ideal for marketing professionals, students, educators, and anyone else who needs to know about marketing. \u003c\/p\u003e\u003cp\u003eSupported by KnowThis.com, a leading marketing resource.\u003c\/p\u003e\u003cp\u003eContents: \u003cbr\u003e1: What is Marketing? \u003cbr\u003e2: Marketing Research \u003cbr\u003e3: Managing Customers \u003cbr\u003e4: Understanding Customers \u003cbr\u003e5: Targeting Markets \u003cbr\u003e6: Product Decisions \u003cbr\u003e7: Managing Products \u003cbr\u003e8: Distribution Decisions \u003cbr\u003e9: Retailing \u003cbr\u003e10: Wholesaling \u0026amp; Product Movement \u003cbr\u003e11: Promotion Decisions \u003cbr\u003e12: Advertising \u003cbr\u003e13: Managing the Advertising Campaign \u003cbr\u003e14: Sales Promotion \u003cbr\u003e15: Public Relations \u003cbr\u003e16: Personal Selling \u003cbr\u003e17: Pricing Decisions \u003cbr\u003e18: Setting Price \u003cbr\u003e19: Managing External Forces \u003cbr\u003e20: Marketing Planning \u0026amp; Strategy\u003cbr\u003eAppendix: Marketing to the Connected Customer\u003c\/p\u003e","brand":"Shadow Fox Publishing, LLC","offers":[{"title":"Default Title","offer_id":47009909342448,"sku":"9780982072233","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780982072233_p0.jpg?v=1763874089","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780982072233","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}