{"product_id":"9780982082935","title":"Merriam's Guide to Naming","description":"Naming is the first--and some say hardest--step in creating a brand. This guide gives you practical advice and real-world examples that help you get past the frustration, cut the expense, and avoid common mistakes and pitfalls in naming your company or product. Inside, you will find:\u003cp\u003e- What worked for the world's biggest brands\u003c\/p\u003e\u003cp\u003e- The key criteria of a great name\u003c\/p\u003e\u003cp\u003e- What common advice is nonsense that you should avoid\u003c\/p\u003e\u003cp\u003e- How to create, evaluate and implement your name\u003c\/p\u003e\u003cp\u003e- Navigate past the stumbling blocks that waste your tme and cost you money\u003c\/p\u003e\u003cp\u003e- Dealing with the challenge of domain names\u003c\/p\u003e\u003cp\u003e- Addressing complex issues such as how company names relate to product names, renaming, and naming for mergers and acquisitions\u003c\/p\u003e\u003cp\u003e- Now with expanded tools for finding names and creating new ideas\u003c\/p\u003e\u003cp\u003eMerriam's Guide to Naming provides you with a proven process that works for small-budget start-ups and scales for billion dollar global organizations.\u003c\/p\u003e","brand":"Red Toad Press","offers":[{"title":"Default Title","offer_id":49785502990576,"sku":"9780982082935","price":14.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780982082935","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}