{"product_id":"9780982295236","title":"Selling Change: 101+ Secrets for Growing Sales by Leading Change","description":"\u003cb\u003eNamed BEST BUSINESS BOOK OF 2010 by Independent Publisher Book Awards\u003c\/b\u003e\u003cbr\u003e  \u003cbr\u003e  \u003cb\u003eNamed BEST SALES BOOK OF 2011 by Axiom Business Book Awards\u003c\/b\u003e\u003cbr\u003e  \u003cbr\u003e  \u003cb\u003eNamed one of the BEST BOOKS TO HELP YOUR TEAM SUCCEED IN 2011 by \u003ci\u003eSelling Power Magazine\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e    \u003cbr\u003e  \u003cb\u003e''\u003ci\u003eSelling Change\u003c\/i\u003e is the go-to handbook of leadership for this decade.''\u003cbr\u003e  \u003ci\u003e--Independent Publisher Book Awards\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e  \u003cbr\u003e  \u003cb\u003eAwards\u003c\/b\u003e\u003cbr\u003e  \u003cul\u003e    \u003cli\u003eNominated\u003cb\u003e--\u003c\/b\u003e\u003ci\u003eGlobal eBook Awards\u003c\/i\u003e\n\u003c\/li\u003e      \u003cli\u003e Winner, Business: Sales\u003cb\u003e--\u003c\/b\u003e\u003ci\u003eAxiom Business Book Awards\u003c\/i\u003e\n\u003c\/li\u003e    \u003cli\u003e Winner, Business: Sales\u003cb\u003e--\u003c\/b\u003e\u003ci\u003eThe National Best Books Awards, USA Book News\u003c\/i\u003e\n\u003c\/li\u003e    \u003cli\u003eWinner, Business\u003cb\u003e--\u003c\/b\u003e\u003ci\u003eIndependent Publisher Book Awards\u003c\/i\u003e\n\u003c\/li\u003e      \u003cli\u003e Finalist, Business: Management and Leadership\u003cb\u003e--\u003c\/b\u003e\u003ci\u003eThe National Best Books Awards, USA Book News\u003c\/i\u003e\n\u003c\/li\u003e    \u003cli\u003eFinalist Award Winner, Business \u0026amp; Economics\u003cb\u003e--\u003c\/b\u003e\u003ci\u003eForeword Reviews Book of the Year Awards\u003c\/i\u003e\n\u003c\/li\u003e    \u003cli\u003eFinalist Award Winner, Business\u003cb\u003e--\u003c\/b\u003e\u003ci\u003eNext Generation Indie Book Awards\u003c\/i\u003e\n\u003c\/li\u003e      \u003cli\u003eFinalist Award Winne, Businessr\u003cb\u003e--\u003c\/b\u003e\u003ci\u003eNational Indie Excellence Awards\u003c\/i\u003e\n\u003c\/li\u003e  \u003c\/ul\u003e\u003cb\u003eTHE HANDBOOK OF CHANGE LEADERSHIP\u003c\/b\u003e\u003cbr\u003e    \u003cbr\u003e   \u003cb\u003eChange happens fast in today's global, Internet-driven economy. Learn how to get ahead of these changes—and your competitors—by creating irresistible value for your customers and stakeholders.\u003c\/b\u003e\u003cbr\u003e    \u003cbr\u003e      In an era of globalization and internet commoditization, salespeople (and the companies they work for) are in danger of becoming irrelevant. In this Darwinian environment, the traditional approach of selling solutions to problems no longer creates profitable differentiation. To survive, salespeople and business leaders must become agents of change and help customers or stakeholders achieve their goals rather than simply solve their problems. This new, change-centric approach is the next evolution in selling, enabling companies to develop deeper, more profitable customer relationships and to be more agile and adaptive to changing conditions.\u003cbr\u003e    \u003cbr\u003e    With twenty years of experience, most recently with Microsoft Corporation, Brett Clay has developed a complete tool-set for change-centric salespeople and executives, including 101 secrets for growing sales and delivering high value to customers.\u003cbr\u003e    \u003cbr\u003e     Readers will understand the five disciplines of change leadership and the secrets of change psychology that will turn them into vital assets for their customers and help them achieve explosive business growth.\u003cbr\u003e    \u003cbr\u003e     \u003ci\u003eSelling Change\u003c\/i\u003e will help you:    \u003cp\u003e      •  Successfully lead projects and change initiatives\u003cbr\u003e        •  Increase your revenue and income\u003cbr\u003e        •  Lock out your competitors \u003cbr\u003e        •  Maintain higher profit margins\u003cbr\u003e        •  Improve the competitiveness of your sales force\u003cbr\u003e        •  Become a strategic resource for your customers\u003cbr\u003e        •  Have buyers calling you instead of you calling buyers\u003cbr\u003e        •  Develop strong, long-term relationships with your customers\u003cbr\u003e        •  Bust the myth that sales people and leaders have to be pushy to be successful\u003cbr\u003e          •  Achieve your financial and personal goals\u003c\/p\u003e","brand":"Ariva Publishing","offers":[{"title":"Default Title","offer_id":47023422406896,"sku":"9780982295236","price":22.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780982295236_p0.jpg?v=1763883903","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780982295236","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}