{"product_id":"9780982601303","title":"Social Persuasion","description":"\u003cp\u003ePractical guide explains how to use social media to promote and grow a small business without wasting time playing online.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDesigned with the small business in mind, readers will learn:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhere social media fits into a business and marketing strategy \u003c\/li\u003e\n\u003cli\u003eHow to choose the right social sites to answer questions like, should I be on Facebook, LinkedIn or Twitter?\u003c\/li\u003e\n\u003cli\u003eWhy you may not need your own blog, but could use a Facebook page \u003c\/li\u003e\n\u003cli\u003eHow to make the most of your time and resources to reach your goals \u003c\/li\u003e\n\u003cli\u003eMethods for measuring your progress and monitoring your reputation\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlso includes straight forward advice and tools:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStrategies and tactics to put into practice immediately\u003c\/li\u003e\n\u003cli\u003eStep-by-step instructions for finding niche social sites\u003c\/li\u003e\n\u003cli\u003eTime saving tips\u003c\/li\u003e\n\u003cli\u003eHundreds of low and no-cost online resources and how to use them\u003c\/li\u003e\n\u003cli\u003eGlossary of key marketing and social media terms\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Block Media","offers":[{"title":"Default Title","offer_id":50080661537008,"sku":"9780982601303","price":24.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780982601303","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}