{"product_id":"9780982656600","title":"Sequencing: Deciphering Your Company's DNA","description":"Watson and Crick discovered the human DNA. What made the difference was deciphering it. Like the human body, every organization has a DNA. What will make the difference is not seeing it, but sequencing it. It's the key to long-term success at innovation.\u003cp\u003eSequencing, written by business consultant Michael Metzger, explores what is required for a company to develop a culture that promotes innovation for the long haul. Harvard's Clayton Christensen reports that few companies have the capacity to innovate. The more success a company achieves, the harder it is for the company to innovate. And yet the reality is that companies innovate or die. Metzger outlines the steps necessary to sustain innovation - the culture, conscience, and C-level leadership required. It begins by having an accurate assessment of human nature and reality. Institutional leaders ignore this book at their peril.\u003c\/p\u003e","brand":"Game Changer Books LLC","offers":[{"title":"Default Title","offer_id":49898501046512,"sku":"9780982656600","price":17.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780982656600","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}