{"product_id":"9780982863909","title":"Lessons From A Street-Wise Professor","description":"The professional music world . . . it's tough out there!\u003cp\u003eYet musicians manage to survive and even thrive in this competitive environment. And you can too-but in addition to superior musicianship, you'll need information and skills that you can't learn in the practice room.\u003cbr\u003e Lessons from a Street-Wise Professor sheds light on what every successful musician knows but most music schools don't teach-that a musician, regardless of instrument or specialty, is a small business and with that comes the need for entrepreneurial savvy. Drawing on decades of experience as a professional musician and educator, Dr. Ramon Ricker of the Eastman School of Music offers indispensible insights into this often overlooked but crucial aspect of a musician's education. Among the many practical skills you'll learn are:\u003cbr\u003e • developing an entrepreneurial mindset \u003cbr\u003e • understanding your musical marketplace \u003cbr\u003e • separating yourself from the pack \u003cbr\u003e • navigating professional relationships \u003cbr\u003e • maintaining your artistic integrity while striving for financial success\u003c\/p\u003e\u003cp\u003eAlso included are inspiring stories from musicians who found their own paths to success. Perfect for music students just entering the professional world or for anyone considering a career in music-and a helpful read for non-musicians and old pros, too!\u003c\/p\u003e","brand":"Soundown, Inc.","offers":[{"title":"Default Title","offer_id":47020910838000,"sku":"9780982863909","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780982863909_p0.jpg?v=1763884360","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780982863909","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}