{"product_id":"9780983240730","title":"Start-Up CEO's Marketing Manual","description":"Peter Drucker correctly concluded that business is entirely innovation and marketing, and yet innovative entrepreneurs don't know marketing. You can tell by the ever-growing Silicon Valley dead pool.\u003cp\u003eThe \u003ci\u003eStart-up CEO's Marketing Manual\u003c\/i\u003e is their guide to marketing strategy. Guy Smith, the founder and principal strategist at Silicon Strategies Marketing, wrote the Start-up CEO's Marketing Manual to give founders and start-up CEOs a firm understanding of marketing strategy with which to guide their companies. Smith's 20 years in high tech marketing in Silicon Valley has given him both razor-sharp insights and a comically blunt way of guiding entrepreneurial thinking. \u003c\/p\u003e\u003cp\u003eThe \u003ci\u003eStart-up CEO's Marketing Manual\u003c\/i\u003e takes you, the start-up founder, through the structured rigors of developing your corporate go-to-market strategy. The \u003ci\u003eStart-up CEO's Marketing Manual\u003c\/i\u003e lays out the fundamentals of market definition, segmentation, buyer profiling, whole product definitions, positioning, branding and messaging. This rapid-fire boot-camp ensures that you will guide your teams and your marketing employees away from the common cliffs of epic failure.\u003c\/p\u003e","brand":"Free Thinkers Media","offers":[{"title":"Default Title","offer_id":47024022913264,"sku":"9780983240730","price":8.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780983240730_p0.jpg?v=1763882857","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780983240730","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}