{"product_id":"9780983330714","title":"Managing Content Marketing","description":"Let's face it...content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing.\u003cp\u003eWhat's been missing...until now...is the book that tells marketers exactly how to put content marketing to work.\u003c\/p\u003e\u003cp\u003eManaging Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book gives you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand.\u003c\/p\u003e\u003cp\u003eWorld-renowned content marketing experts Robert Rose and Joe Pulizzi have teamed up to help marketing pros and business owners develop a content marketing plan that goes beyond theories and explains exactly how to turn that plan into reality.\u003c\/p\u003e\u003cp\u003eManaging Content Marketing will teach you to:\u003c\/p\u003e\u003cp\u003e--Build the Business Case for Content Marketing\u003c\/p\u003e\u003cp\u003e--Develop a Content Marketing Strategy that Works for Your Business\u003c\/p\u003e\u003cp\u003e--Tell a Consistent Story that Engages Your Customers\u003c\/p\u003e\u003cp\u003e--Determine the Right Marketing Channels to Implement\u003c\/p\u003e\u003cp\u003e--Create an Internal and External Workflow for Content Marketing\u003c\/p\u003e\u003cp\u003e--Measure Content Marketing and Communicate Results to Internal Stakeholders\u003c\/p\u003e","brand":"Content Marketing Institute","offers":[{"title":"Default Title","offer_id":50022754222320,"sku":"9780983330714","price":21.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780983330714_p0.jpg?v=1784254063","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780983330714","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}