{"product_id":"9780983365723","title":"Bodybuilders In Tutus","description":"\u003cp\u003eThis book is a collection of selected articles I’ve written for my weekly marketing newsletter. Initially I was very happy to educate, entertain, and assist my subscribers in private through email. But as a marketer I was well aware that this was keeping me from reaching many of the people that really need this information.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThere are many that would prefer to turn pages rather than clicking and scrolling. Ironically, I am one of them, especially when it comes to business books, which I beat up to such a point that I’m glad there’s no ASPCA equivalent for printed materials. Plus, it’s tough clean blue ink and highlighter off your computer screen.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSo here it is in all its paperback, water-resistant glory.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhile the article selection process was primarily based on my own biases and preferences, some influence came from popular reader response to the original articles. Among the chapters you’ll hear about:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe “Mormon incident”\u003c\/li\u003e\n\u003cli\u003eMy homegrown WWE wrestling matches\u003c\/li\u003e\n\u003cli\u003eOne of my favorite “dirty” marketing tactics\u003c\/li\u003e\n\u003cli\u003eBodybuilders in tutus\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003c\/ul\u003e\u003cp\u003eAnd yes, they ALL have something to do with marketing.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePraise for \u003cem\u003eBodybuilders in Tutus and 35 Other Obscure Business-Boosting Observations\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e“Don’t let the quirky title for this book fool you into thinking that he takes his craft lightly. Phil’s unique approach turns marketing into a fun experience packed with enormous lessons to completely change your business.”\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e \u003cstrong\u003e– Jack Von Bulow DDS\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eOwner of Temple City Dental Care and Author of Molar Jockey Memoirs\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e“Bodybuilders in Tutus is more that an excellent read on marketing. When you take action on the advice in this book, I promise you’ll be doing one of the best things you’ve ever done to grow your business.”\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e \u003cstrong\u003e– Marshall Sylver\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e Bestselling Author and Founder of Get Rich Radio\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e“Philipp has packed in all the essentials: an entertaining approach, sound marketing advice, and specific action steps. It’s a must read for any business.”\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e \u003cstrong\u003e– Dennis Buckley DC\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e Business Consultant and President of The Performance Advantage\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e“Philipp has an irrepressible talent for finding a marketing angle and for telling a great story. This book has plenty of both.”\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e \u003cstrong\u003e– Deano Power\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e Founder of Byron New Media, New South Wales, Australia\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e“In each chapter Phil gave me as many laughs as he gave me powerful questions to ask myself and insights to implement.”\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e \u003cstrong\u003e– Brandon Middleton\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e President of Smart Simple Systems\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e“I’ve added Bodybuilders in Tutus to my permanent bathroom business library and I suggest you do the same.”\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e \u003cstrong\u003e–Kris Kiler\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e Author and President of Leader’s Beacon\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Leader's Beacon","offers":[{"title":"Default Title","offer_id":50240661160176,"sku":"9780983365723","price":19.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780983365723","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}