{"product_id":"9780983537427","title":"8 Building Blocks to Launch, Manage, And Grow A Successful Business","description":"\u003ch4\u003e Why Do Half of All New Ventures Fail After 5 Years? \u003c\/h4\u003e\u003cp\u003eThink about two types of entrepreneurs, what the author calls a \u003ci\u003e \"Survivor\"\u003c\/i\u003e and\u003ci\u003e \"Maybe Next Time\"\u003c\/i\u003e entrepreneur. Your challenge - survive the critical 5 year milestone and be a \u003ci\u003e \"Survivor\"\u003c\/i\u003e entrepreneur. More rewarding and more fun compared to a \u003ci\u003e \"Maybe Next Time\"\u003c\/i\u003e entrepreneur.\u003cbr\u003eUnfortunately today's \u003ci\u003e SYOB books\u003c\/i\u003e (\u003ci\u003e start your own business\u003c\/i\u003e books) fall short. Simply put, yesterday's skills do not meet today's entrepreneur's needs. Today's \u003ci\u003e SYOB \u003c\/i\u003e books cover skills the author calls \u003ci\u003e Entrepreneurial Management 1.0 \u003c\/i\u003e - not good enough to help you be a \u003ci\u003e \"Survivor\"\u003c\/i\u003e entrepreneur.\u003c\/p\u003e\u003cp\u003e\u003ci\u003e Develop strategy management plans. Develop defensible business models. Execute winning capital formulation strategies. Understand how shifting markets, technology, competition impact your business. Use value chain analysis to drive business models. Develop Key Performance Indicators. Understand how to gauge market attractiveness with Five Force models. Identify \"crossing the chasm\" strategies to create scale. Analyze financials using accounting metrics. Manage and communicate professionally with investors and stakeholders.\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003eThese are not today's typical start your own business skills but must be. \u003cbr\u003eAnd these new skills are the foundation for what the author calls \u003cb\u003e \u003ci\u003e Entrepreneurial Management 2.0 \u003c\/i\u003e \u003c\/b\u003e, a new entrepreneurial management discipline developed by the author, drawing upon Fortune 500 firm management techniques, and the author's experiences working with many early stage companies.\u003c\/p\u003e\u003cp\u003e\u003ci\u003e \"To be a great athlete or entrepreneur, you must master the fundamentals of the game. If you want to score big as an entrepreneur, Paul Silverman has provided the path--all the basics plus compelling real life stories. A must read for the next Steve Jobs, Mark Zuckerberg, or Jeff Bezos.\"\u003c\/i\u003e\u003cbr\u003e-\u003cb\u003e Tom McMillen, Former Congressman, Olympian, NBA star, and businessman \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e \u003ci\u003e Entrepreneurial Management 2.0 \u003c\/i\u003e \u003c\/b\u003e provides \u003cu\u003e two powerful benefits \u003c\/u\u003e for Entrepreneurs:\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e \u003cb\u003e Improve your ability to \"professionally manage\" your business \u003c\/b\u003e\u003cbr\u003eSend a strong positive message to investors, stakeholders, partners, colleagues, and others by sharpening your management skills, helping you be a \u003ci\u003e \"Survivor\"\u003c\/i\u003e entrepreneur. \u003c\/li\u003e \u003cli\u003e \u003cb\u003e Improve your ability to attract investors and secure financing\u003c\/b\u003e\u003cbr\u003eDemonstrate to investors that you understand your market, competition, pricing, strategic positioning, and are executing well thought out strategies- these are the drivers to secure funding. And these messages are woven throughout \u003cb\u003e \u003ci\u003e Entrepreneurial Management 2.0 \u003c\/i\u003e \u003c\/b\u003e \u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003e What You Will Learn Reading 8 Building Blocks to Launch, Manage, And Grow A Successful Business \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003e \u003ci\u003e Entrepreneurial Management 2.0 \u003c\/i\u003e \u003c\/b\u003e includes new entrepreneurial management skills with examples organized into \u003ci\u003e 8 core Building Blocks:\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e Building Block 1: Idea vs. Opportunity: Do you have a Business Idea or a Real Business Opportunity?\u003c\/li\u003e\n\u003cli\u003e Building Block 2: Business Model: How Will You Create Value for You and Your Investors?\u003c\/li\u003e\n\u003cli\u003e Building Block 3: Marketing Plan: What Will You Sell To Whom, For How Much- How Will You \"Cross The Chasm?\"\u003c\/li\u003e\n\u003cli\u003e Building Block 4: Financials: What are Your Financial Projections? \u003c\/li\u003e\n\u003cli\u003e Building Block 5: Competition: Current, Future, Market Evolution, Outlook? \u003c\/li\u003e\n\u003cli\u003e Building Block 6: Business Plan: What is Your Strategy to Create a Sustainable, High Growth Company? \u003c\/li\u003e\n\u003cli\u003e Building Block 7: Capital Formulation Strategy: What Are Your Funding Needs, Structure, Timing? \u003c\/li\u003e\n\u003cli\u003e Building Block 8: Growth Management: How Do You Manage Your Company to Demonstrate Credibility and Scalable Growth Opportunities? \u003c\/li\u003e \u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003eFor reviews and book details refer to \u003cb\u003e www.paulbsilverman.com\/books.\u003c\/b\u003e\u003c\/p\u003e","brand":"Gemini Business Press","offers":[{"title":"Default Title","offer_id":47023277539568,"sku":"9780983537427","price":14.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780983537427_p0.jpg?v=1763890996","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780983537427","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}