{"product_id":"9780984158089","title":"Raise More Money from Your Business Community: A Practical Guide to Tapping Into Corporate Charitable Giving","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eRaise More Money from Your Business Community: A Practical Guide to Tapping into Corporate Charitable Giving,\u003c\/strong\u003e\u003c\/em\u003e is based on research and practical experience that will enable you to raise more money from your business community. You'll learn how businesses make decisions to give and the importance on learning \"business speak.\" This book will help you:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOvercome the \"Willie Sutton Syndrome\"\u003c\/li\u003e\n\u003cli\u003eIdentify the types of businesses likely to give\u003c\/li\u003e\n\u003cli\u003eCommunicate with business leaders in a more compelling manner\u003c\/li\u003e\n\u003cli\u003eInvolve volunteers from the business world in your fundraising activities\u003c\/li\u003e\n\u003cli\u003eUnderstand why businesses support their local communities and why some organizations are successful in their approaches to businesses and others are not.\u003c\/li\u003e\n\u003cli\u003eReach beyond event sponsorship as a way to involve the business community.\u003c\/li\u003e\n\u003cli\u003eUnderstand the corporate\/foundation relations fallacy and why it often does not work.\u003c\/li\u003e\n\u003cli\u003eLearn the secrets used by successful nonprofits when asking for money from businesses.\u003c\/li\u003e\n\u003cli\u003eInvolve your board members in developing their business network for your organization.\u003c\/li\u003e\n\u003cli\u003ePlan an annual business appeal.\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003eYou'll learn why a business appeal can boost all your fundraising efforts, even though statistics who that only 5 percent of philanthropy comes from the business sector. Successfully reaching business donors can help you raise money from individuals, gain corporate volunteers, and raise awareness of your organization.\u003c\/p\u003e\u003cp\u003eChapters include:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCorporate Philanthropy: Does It Exist?\u003c\/li\u003e\n\u003cli\u003eHow Businesses and Corporations Give\u003c\/li\u003e\n\u003cli\u003eWhat's Happening in the World of Corporate Philanthropy?\u003c\/li\u003e\n\u003cli\u003eWhy Businesses and Corporations Give\u003c\/li\u003e\n\u003cli\u003eGetting Started: Identifying Business Prospects\u003c\/li\u003e\n\u003cli\u003eGetting Started: Cultivation Strategies\u003c\/li\u003e\n\u003cli\u003eGetting Started: Making the Ask\u003c\/li\u003e\n\u003cli\u003eAssuring the Future of Corporate Philanthropy: The Nonprofit Role\u003c\/li\u003e\n\u003cli\u003eAssuring the Future of Corporate Philanthropy: The Corporate Role\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003eThe companion workbook, \u003cem\u003e\u003cstrong\u003eRaise More Money from Your Business Community — The Workbook,\u003c\/strong\u003e\u003c\/em\u003e provides practical tools to help you succeed in raising money from your local business community right away. You will learn to take the principles and tactics you learned in the book and put them to immediate use to help \u003cem\u003eyou\u003c\/em\u003e raise more money from your business community \u003cem\u003enow\u003c\/em\u003e. If you are serious about stepping up your game when it comes to raising money from your business community, then you'll want to get both the book and the workbook, in this money-saving bundle.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAbout the In the Trenches™ Series\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis book is part of the \u003cstrong\u003eIn the Trenches\u003c\/strong\u003e series published by CharityChannel Press, the book-publishing project of the CharityChannel professional community. You’ll know an \u003cstrong\u003eIn the Trenches\u003c\/strong\u003e book not just by its cover, but by the author’s fun, upbeat writing style. But don’t be fooled by their down-to-earth approach and ample use of sidebars. \u003cstrong\u003eIn the Trenches\u003c\/strong\u003e books are authoritative and cover what a beginner should know to get started and progress rapidly, and what a more experienced nonprofit-sector practitioner needs to move forward in the subject. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"CharityChannel Press","offers":[{"title":"Default Title","offer_id":47020921159920,"sku":"9780984158089","price":39.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780984158089_p0.jpg?v=1763886562","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780984158089","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}