{"product_id":"9780984213009","title":"Complexity Avalanche: Overcoming the Threat to Technology Adoption","description":"\u003cp\u003eMost customers struggle to keep up, and usually settle for far less value than they could (and should) get from their purchases. A new business model for the tech industry is needed”one that requires radically different thinking about the future of services, sales, R\u0026amp;D priorities, and how companies create shareholder value. This new way of doing business views the use of the product as the beginning of a journey with a customer, not the end. The growing consumption gap caused by the avalanche of complexity that these companies have unleashed on their customers is undermining feature-based differentiation as a competitive advantage. Results-based differentiation”actually measured by customers”may be the next Big Thing in tech. Complexity Avalanche offers technology companies a roadmap for moving to this next level of services. This is not a book strictly for service executives, but for every executive whose company builds, sells, or supports technology.\u003c\/p\u003e","brand":"Point B Inc","offers":[{"title":"Default Title","offer_id":47010102182128,"sku":"9780984213009","price":22.57,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780984213009_p0.jpg?v=1763886669","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780984213009","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}