{"product_id":"9780984377930","title":"E-Commerce for New Enterprises: Lessons \u0026 Select Case Studies","description":"These lessons and select case studies are part of an on-going curriculum and simulations development project between the College of Saint Scholastica's School of Business and Technology (SBT) and Learning-Games.net (www.learningames.net), and are designed to help students explore the field of E-commerce for new enterprises through case simulations and role-playing game (RPG) scenarios. In addition, they can be used in combination with a queueing theory model and both continuous, as well as discrete-event simulations. The related RPG scenarios focus on real-life systems found in e-commerce and internet marketing.\u003cp\u003eThrough the lessons and case studies presented in this collection, students will explore mission critical e-commerce systems designed to teach and explore expanding real-world online storefronts, or creating virtual startups, and show how to identify a market need, choose a web hosting service, implement security and privacy measures, open up shop, and start promoting new products to the world. Including:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCovers the latest trends and techniques for online discoverability - from social media marketing to search engine rankings, online couponing to optimization for mobile devices, and beyond\u003c\/li\u003e\n\u003cli\u003eHighlights business issues that are of particular concern to online entrepreneurs\u003c\/li\u003e\n\u003cli\u003eWalks you through the best practices of successful online businesses, including customer service, marketing, analytics, and website optimization tools\u003c\/li\u003e\n\u003cli\u003eProvides advice on choosing an e-commerce platform, protecting your domain name, securing trademarks, working with vendors and distributors, and keeping your customer's personal data safe\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"McGrawHill","offers":[{"title":"Default Title","offer_id":49859485368560,"sku":"9780984377930","price":48.92,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780984377930","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}