{"product_id":"9780984441822","title":"The Skinny on Networking: Maximizing the Power of Numbers","description":"We've all know the expression, 'It's not what you know, it's who you know.'\u003cbr\u003e\u003cbr\u003eAlthough there's a lot of truth to that, I prefer to think of it like this:\u003cbr\u003e\u003cbr\u003e\"You can never have too large a network.\"\u003cbr\u003e\u003cbr\u003eYou can never have too many people who will take your call, read your email, meet with you, and help you.\u003cbr\u003e\u003cbr\u003eOf course, you have to work hard at what you know. Your business value depends on what you can do for people. Therefore, you must possess some skill, knowledge or expertise that others will pay for.\u003cbr\u003e\u003cbr\u003eBut that's usually not enough to maximize your potential. People must also be aware of your value; otherwise, you're just operating in a vacuum. You must tap into your network to be successful.\u003cbr\u003e\u003cbr\u003eThe more people you're connected to (both in sheer number and diversity), the more valuable your network becomes. This book will teach you how to create, maintain and leverage your network in order to achieve your maximum potential.\u003cbr\u003e\u003cbr\u003eWhat You'll Learn - Top 10 Networking Lessons\u003cbr\u003e\u003cbr\u003e1. Make networking an important part of your business strategy. \u003cbr\u003e2. When you have a specific need, start with family and friends. \u003cbr\u003e3. When you want something, be precise in explaining it to others. \u003cbr\u003e4. Reach outside your comfort zone. \u003cbr\u003e5. Find 'connectors' and buddy up to them. \u003cbr\u003e6. The Internet is a super-powerful connector. \u003cbr\u003e7. Don't assume people will help you just to be nice. Give them a reason to help you. \u003cbr\u003e8. Give before you receive. \u003cbr\u003e9. Be aware of your social capital. \u003cbr\u003e10. Networking is not just about business.","brand":"Rand Media Co","offers":[{"title":"Default Title","offer_id":47072697647344,"sku":"9780984441822","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780984441822_p0.jpg?v=1763887814","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780984441822","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}