{"product_id":"9780984695416","title":"From Daydream to Dream Job: Make Money Being Creative","description":"From Daydream to Dream Job is an essential marketing guide for artists, musicians, writers, photographers, crafters, and anyone else who wants to make money by turning an artistic passion into a profession. It offers easy-to-understand explanations of marketing terms and tools that can help creative entrepreneurs develop a solid foundation upon which to build a business.\u003cbr\u003e\u003cbr\u003eThis book addresses the specific needs of creative professionals and offers real-world examples and recommendations. Topics addressed include:\u003cbr\u003e\u003cbr\u003e• Determining which resources you need\u003cbr\u003e• Creating an image that represents you well\u003cbr\u003e• Monitoring your competition\u003cbr\u003e• Identifying your customers and reaching them\u003cbr\u003e• Building a strong brand for your business\u003cbr\u003e• Tracking and building your success\u003cbr\u003e• The role of advertising and PR in a marketing plan\u003cbr\u003e\u003cbr\u003eThis book teaches creative people how to recognize the value they bring to the marketplace and start making money doing what they love.","brand":"London Media Publishing","offers":[{"title":"Default Title","offer_id":47072482263280,"sku":"9780984695416","price":3.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780984695416_p0.jpg?v=1763888313","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780984695416","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}