{"product_id":"9780984875641","title":"BrandFace: Be the Face of Your Business \u0026 a Star in Your Industry.","description":"BrandFace® is not the first book on personal branding. And Tonya Eberhart is not the first author to write about personal branding, but she is the first to define the essential BrandFace™ elements that you need to effectively utilize integrated marketing principles and multiple media platforms to transform you into the face of your own brand.\u003cp\u003eWaiting for you inside the book are:\u003cbr\u003e* The 10 traits of every successful BrandFace® \u003cbr\u003e* The secrets behind nationally recognized BrandFace® stars\u003cbr\u003e* How to determine which kind of BrandFace® you are\u003cbr\u003e* The first steps you need to take to launch your BrandFace® \u003cbr\u003e* Implementation plans for dozens of integrated media and social tools\u003cbr\u003e* A comprehensive list of elements that will help make you a BrandFace® star!\u003c\/p\u003e\u003cp\u003eMarketing has become more complex. There are literally thousands of new marketing and advertising choices available now that were unheard of just a decade ago. In order to stand out, business owners and leaders must understand and accept two things: which marketing tools to use in order to maximize effectiveness; and how to leverage their own knowledge, expertise and image to become THE BrandFace® star in their industry.\u003c\/p\u003e","brand":"Prosper Business Development Corporation","offers":[{"title":"Default Title","offer_id":49952632471792,"sku":"9780984875641","price":24.99,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780984875641","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}