{"product_id":"9780985182427","title":"A Thousand Words: Why We Must Fight the Tyranny of Brief, Vague \u0026 Incomplete","description":"This quick read draws on the science of the mind, ancient civilizations, mobile tech, Shakespeare, funny TV commercials, and a host of other diverse topics to explain why we prefer pictures over words, brevity over length and depth, and are thereby willingly giving up our ability to reach consensus and collaboration on any constructive action. Baskin makes a novel, contrarian conclusion come to life with illustrative examples, intriguing facts, and not a little bit of wit: it's not that a picture tells a thousand words, but rather we need a thousand words to understand most pictures. \u003cp\u003eHis insights have implications for how brands communicate with their markets, and how individuals should interpret those communications.\u003c\/p\u003e\u003cp\u003eRead this book and you'll never Tweet the same again...\u003c\/p\u003e","brand":"Shadows on the Cave Wall","offers":[{"title":"Default Title","offer_id":47024009052400,"sku":"9780985182427","price":6.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780985182427_p0.jpg?v=1763894241","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780985182427","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}