{"product_id":"9780985256609","title":"Brand Delusions: Exploding the myths and helping you improve your Brand - professionally and personally","description":"Brand Delusions delivers a unique, entertaining and enlightening exposition of what Brands truly are - well beyond traditional marketing driven definitions. The book masterfully weaves real-life, relevant messages throughout this engaging, fictional story about corporate life and the journey of self discovery taken by a group of quirky, complex characters that all of us will relate to in some way. A page-turner filled with practical lessons that everyone - teachers, students, executives, entrepreneurs, employees, and others in all walks of life - can put to use to improve their cultures, their relationships and their lives.","brand":"William Leider \u0026 Associates","offers":[{"title":"Default Title","offer_id":49778809733360,"sku":"9780985256609","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780985256609_p0.jpg?v=1780092548","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780985256609","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}