{"product_id":"9780985447403","title":"Naked Value: Six Things Every Business Leader Needs to Know about Resources, Innovation \u0026 Competition","description":"\u003cp\u003eNaked value is the ultimate value a product delivers to customers, or the benefits that remain when a product is stripped of most of the energy and material resources required to manufacture and deliver it. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTechnological advances, resource constraints, and emerging scientific knowledge are rapidly reshaping business. Future industry leaders will be the companies that succeed in providing the most benefits to customers with the fewest resources. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe authors of \u003ci\u003eNaked Value\u003c\/i\u003e show businesses how to improve a product's competitive advantage in a dynamic marketplace, one where companies are delivering light without light bulbs, portable power without batteries, and warmth without insulation. They demonstrate why a company's success today depends on: \u003c\/p\u003e\u003cli\u003eReducing resource inputs \u003c\/li\u003e\u003cli\u003eIdentifying unrecognized competitors \u003c\/li\u003e\u003cli\u003eUnderstanding that customers don't really want products\u003c\/li\u003e \u003cp\u003e\u003ci\u003eNaked Value: Six Things Every Business Leader Needs to Know About Resources, Innovation \u0026amp; Competition\u003c\/i\u003e is a practical guide filled with cutting-edge examples and fresh perspectives on business strategy and sustainable design. It's an indispensable companion for business leaders,\u003cbr\u003e designers, architects, engineers, and investors.\u003c\/p\u003e","brand":"dMASS Media","offers":[{"title":"Default Title","offer_id":50080672678128,"sku":"9780985447403","price":12.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780985447403","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}