{"product_id":"9780985460709","title":"UP and to the RIGHT: Strategy and Tactics of Analyst Influence: A complete guide to analyst influence","description":"UP and to the RIGHT is the first book written to guide technology marketers and executives in their journey to the Leaders Quadrant. Written by industry insider Richard Stiennon this is required reading for anyone responsible for leading and growing a technology firm. \u003cbr\u003eTopics explained in depth include: Leveraging Social Media, the Influence Pyramid, the creation of Magic Quadrants, responding to the MQ Questionnaire, the analyst day, the analyst inquiry, and the analyst briefing. Each chapter is informed with the author's personal experience - both as an analyst and as a marketer at a major IT vendor. \u003cbr\u003eIt contains the first ever publication of the author's guerrilla techniques for influencing analysts.","brand":"IT-Harvest Press","offers":[{"title":"Default Title","offer_id":47034748535024,"sku":"9780985460709","price":21.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780985460709_p0.jpg?v=1763888683","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780985460709","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}