{"product_id":"9780985789107","title":"Break Out of PR Prison: Make \u0026 Measure Your Own News in an Era of Crisis","description":"Break Out!\u003cp\u003eCreate value. Protect your reputation. Save money. Break Out of PR Prison: Make \u0026amp; Measure Your Own News in an Era of Crisis shows organizations how to disrupt the storytelling process and take control of their messaging fates. Additionally, the book shows organizations how to vaccinate themselves against crises, become less dependent on outside firms, and how to measurably reduce their cost per message (CPM).\u003cbr\u003eReinvent your messaging strategy by replacing outdated PR assumptions and cliches with counterintuitive strategic communications that position your organization as the primary narrator of the story you want to tell.\u003cbr\u003eDon't let someone else steer your organization's narrative. Open this book and Break Out of PR Prison today.\u003c\/p\u003e","brand":"Winkler Group, The","offers":[{"title":"Default Title","offer_id":47035941355760,"sku":"9780985789107","price":22.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780985789107_p0.jpg?v=1763895319","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780985789107","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}