{"product_id":"9780985806606","title":"Mindshare: Igniting Creativity and Innovation Through Design Intelligence","description":"The term mindshare has been used to illustrate consumer awareness or the popularity of a brand. It’s what all\u003cbr\u003eadvertisers aim to achieve in order to drive sales. But there are more profound implications here that go deeper\u003cbr\u003ethan influencing purchase behavior. Mindshare is a really form of creative commerce and collaborative innovation.\u003cbr\u003eWhen brands aim to connect with us through unspoken gestures and aspirations that enhance the human condition,\u003cbr\u003emindshare becomes a gift—an instrument of optimal experience that ignites transformation. In this illuminating new\u003cbr\u003eperspective on how creativity shapes the modern world, Nikos Acuña—a creativity, innovation, and marketing thought\u003cbr\u003eleader, embarks on a personal journey to examine the inherent processes embedded in creativity and innovation from a\u003cbr\u003evariety of perspectives.\u003cbr\u003e\u003cbr\u003eYou’ll learn how Apple’s design-driven innovation strategies create optimal brand experiences for their customers and\u003cbr\u003ehow Chris Anderson and TED have created a revolutionary education platform that amplifies genius on a global scale.\u003cbr\u003eYou’ll discover how Charles Darwin’s hunch led to the most important scientific discovery of the nineteenth century, and\u003cbr\u003ehow Anthony Robbins uses alchemy and innovation psychology to create an indestructible state of mind. You’ll meet the\u003cbr\u003eneuro-anatomist who discovers the meaning of life while having a stroke. You’ll learn why your lizard brain sabotages\u003cbr\u003eyou and how your Daemon inspires you to be visionary. Ultimately, you will learn how the essence of life is driven by\u003cbr\u003ea creative instinct that designed the universe itself and learn how this process is expressed through fractal patterns of\u003cbr\u003eexperience.\u003cbr\u003e\u003cbr\u003eTold in a rich lyrical style, Mindshare is a portrait of the modern creative mind and a narrative of its process, a\u003cbr\u003epractical guide and a plea for ambition that captures the imagination by exploring the dynamic nature of creativity and\u003cbr\u003einnovation as a multi-faceted and integrated craft. Mindshare suggests that building a remarkable brand, overcoming\u003cbr\u003eany challenge, and achieving anything in life can be found in understanding one truth—that innovation is driven by the\u003cbr\u003esame inherent creative instinct that fuels our desires, seeks pleasure, strives to be better, and craves to discover new\u003cbr\u003eworlds. It’s a process that seeks optimal design, shifts from chaos to order, from that which is unconscious to that which\u003cbr\u003eis conscious—a metaphysical process of transformation that strives toward knowledge and a state of perfection.\u003cbr\u003e\u003cbr\u003eThere are countless books about ideas but this is the only book that explores innovation within the audacious scope and\u003cbr\u003eframework that truly illustrates its paradoxical and kaleidoscopic nature—the fact is that innovation is both creative\u003cbr\u003eand destructive, optimal and disruptive, it’s a product and a process, stable and dynamic, personal and collective,\u003cbr\u003echaotic, self-reflexive, physical, psychological, fragmented, and unified—all at the same time. In the tradition of\u003cbr\u003eSteven Johnson’s Where Good Ideas Come From, Sir Ken Robinson’s Out of Our Minds, and Jonah Lehrer’s Imagine,\u003cbr\u003eMindshare empowers you with the notion that creativity is an intrinsic collective power that reveals a groundbreaking\u003cbr\u003eworldview—that the essence of life is not to survive but to create.","brand":"Motion Publishing","offers":[{"title":"Default Title","offer_id":47118893580528,"sku":"9780985806606","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780985806606_p0.jpg?v=1763889954","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780985806606","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}