{"product_id":"9780986023743","title":"Blog for Business: Leveraging Content for Online Marketing + Lead Generation","description":"\u003cstrong\u003eA Proven Path to Online Marketing Success and Lead Generation\u003c\/strong\u003e\u003cp\u003eBusinesses are often plagued by similar digital marketing woes: inefficient or fragmented campaigns, the website that just never seems to get done, the Search Engine Optimization vendor that talks over your head, the complete failure to generate leads from your AdWords push.\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eBlog for Business\u003c\/em\u003e, small business marketing expert Erik Wolf presents a simple, straight-forward marketing system that begins with content and results in a steady stream of online leads.\u003c\/p\u003e\u003cp\u003eAnd perhaps most importantly, Wolf helps readers avoid the marketing gimmicks, shysters and charlatans that will suck your wallet dry without ever delivering any results.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eBlog for Business\u003c\/em\u003e will teach you:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy blogging is effective as the foundation for a marketing campaign\u003c\/li\u003e\n\u003cli\u003eHow to make sure that your website project actually gets done\u003c\/li\u003e\n\u003cli\u003eWhat quality Search Engine Optimization looks like and how to achieve it\u003c\/li\u003e\n\u003cli\u003eHow to convert more traffic into quality leads\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNo matter what type of business you're in, this book will help you get more from every hour and every dollar you invest in your website and digital marketing efforts.\u003c\/p\u003e","brand":"Zodo Group","offers":[{"title":"Default Title","offer_id":47013943509232,"sku":"9780986023743","price":18.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780986023743_p0.jpg?v=1763881057","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780986023743","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}