{"product_id":"9780986157608","title":"The Profitable Wine List: Three Steps to Quickly \u0026 Easily Increase Wine Sales","description":"Want profit from your wine list without becoming a sommelier? \u003cbr\u003eIs your wine list working for your customers? \u003cbr\u003eAre you making money on the wines you're selling? \u003cbr\u003eWhich wines go with your menu? \u003cbr\u003eHow do you price wines? \u003cbr\u003eHow can you add yet another job like wine training to your day? \u003cbr\u003eAre there tools that you must provide at your restaurant to serve wine?\u003cp\u003eIf you are thinking of starting or are in the middle of running a casual to mid-level U.S. restaurant, there are some simple ways to maximize your ability to make money from your wine list. Until now, wine discussion has centered on high-end restaurants, sommeliers, and how you should strive for the pinnacle of wine lists and service for your guests.\u003c\/p\u003e\u003cp\u003eOverkill for so many great casual restaurants.\u003c\/p\u003e\u003cp\u003eThis book is a resource for the independent, hard-working restaurateur or manager who needs a framework, a system, a path that keeps wine from sucking energy and money down the drain. Discover how to create a wine list, key steps to server wine-sales training, and the foundation for serving a great wine product in your restaurant. Find resources, some free and some low-cost, that will assist you in taking control of this profit center. Want to get a jumpstart? Go to www.WineProfitPackage.com\u003c\/p\u003e\u003cp\u003eYou don't need to be a sommelier. You just need simple, easy-to-use steps to get this rolling. Start here.\u003c\/p\u003e","brand":"Culinary Wine Institute","offers":[{"title":"Default Title","offer_id":49988802707696,"sku":"9780986157608","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780986157608_p0.jpg?v=1784249970","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780986157608","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}