{"product_id":"9780986304347","title":"The Purpose Is Profit: The Truth about Starting and Building Your Own Business","description":"\u003cp\u003e\u003cstrong\u003eDo you feel the pull to start your own business?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTired of working for others and dealing with office politics, eager for control and more money, Ed “Skip” McLaughlin certainly felt it. When he left his high-level corporate position to start not one but \u003cem\u003etwo\u003c\/em\u003e new businesses, his colleagues’ reaction was disbelief:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003ePeople told me I was crazy. “You are going to fail!”\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eOne of his businesses \u003cem\u003edid\u003c\/em\u003e fail, but the other thrived. Ed bootstrapped it into an Inc. 500 company and later sold it to a Fortune 100 company. Now, you can learn from his experience—what to do and what not to do—to create your own successful startup. \u003cem\u003eThe\u003c\/em\u003e \u003cem\u003ePurpose\u003c\/em\u003e \u003cem\u003eIs\u003c\/em\u003e \u003cem\u003eProfit\u003c\/em\u003e eliminates the mystery of becoming an entrepreneur. You will learn—\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003ewhy distinctive competence trumps passion\u003c\/li\u003e \u003cli\u003ewhere and when to get funding without losing control\u003c\/li\u003e \u003cli\u003ehow to build an entrepreneurial brand that lasts\u003c\/li\u003e \u003cli\u003ewhy profit should be factored into every business decision\u003c\/li\u003e \u003cli\u003ehow ethical behavior breeds trust and unlocks profit\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003eAs a bonus, \u003cem\u003eThe Purpose Is Profit\u003c\/em\u003e includes two manuals: \u003cem\u003eThe\u003c\/em\u003e \u003cem\u003eStartup\u003c\/em\u003e \u003cem\u003eRoadmap\u003c\/em\u003e details the 21 steps you should take to build a profitable business. \u003cem\u003eThe\u003c\/em\u003e \u003cem\u003eStartup Funding Guide\u003c\/em\u003e delivers the tools you need to fund your business.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Blue Sunsets Books","offers":[{"title":"Default Title","offer_id":47008924500208,"sku":"9780986304347","price":18.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780986304347_p0.jpg?v=1763896877","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780986304347","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}