{"product_id":"9780986339608","title":"Benchmarking A Life In Business: Todo se Puede","description":"At the age of nine, Burt Cabañas found himself an immigrant to the United States, speaking only Spanish and facing a challenging home situation. A year before, his father had died and his mother had moved from Cuba to Miami to become a hairdresser so she could support Burt and his younger sister. From his initial struggles learning English to his first job as a paperboy to hotel pool boy to Marine sergeant to hotel night clerk and, ultimately, to the founder and owner of Benchmark, A Global Hospitality Company, Burt's is a classic American success story.\u003cp\u003eGiven his background, it is not surprising that Burt has many insights to share:\u003c\/p\u003e\u003cp\u003ethe wisdom of letting things take their course the folly of having a big ego the need to take risks the realization that listening beats talking and, the importance of believing that everything is possible \u003c\/p\u003e\u003cp\u003eUsing examples, anecdotes, and stories, he shows us how these and other principles apply to the daily life of a business.\u003c\/p\u003e","brand":"Benchmark Hospitality International","offers":[{"title":"Default Title","offer_id":47024221552880,"sku":"9780986339608","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780986339608_p0.jpg?v=1763892051","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780986339608","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}